Michael Associates Blog

There are many beneficially aspects of e-marketing and having the right system, using our SendMail,  will enable you to stay on top of the competition whilst attracting more consumers.

The UK Internet quarterly report shows that the top two online activities based on the use of the internet is 74% find information about goods and services and 71% use email. Both figures demonstrate that the online market is relatively high.
The result of campaigns can be measured and tracked immediately such as when a user performs a targeted action. For example, clicking onto an advertisement.
This cannot be achieved through traditional advertising, therefore businesses can now have the advantage of appealing to consumers in a medium that can bring results quickly, and actions can be conducted faster. Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of a target audience.

When the right system, such as our Sendmail e-marketing application, is implemented correctly, the return on investment from e-marketing can far exceed that of traditional marketing strategies. According to the Direct Marketing Association, e-mail marketing delivers a £31 ROI for every marketing 60p spent. Our SendMail works out less than 3p per message based on sending out 500 newsletters. The more you send the cheaper it gets. Simple.
As you can see, E-marketing really does work especially using our SendMail e-marketing application!

Research has shown that readers respond better to emails that actually address them via their first name and SendMail allows you to capture this information for potential customers whilst giving you the opportunity to personalise your customer relations.

A survey of 55,000 consumers by Decision Direct Research revealed that the number of respondents that visited a Web site when they received an e-mail promotion increased to 62 percent in 2007. With SendMail, you have the ability to send any type of email communication such as newsletter promotion, news etc…

Existing templates that come free with our SendMail can be used or if preferred, custom templates can be designed and installed to suit to meet your brand identity and marketing needs.

Building trust with your subscribers is one of the most important parts of customer retention. By starting your own weekly or monthly newsletter, you are establishing your website as a credible source of information. This in turn, helps your customers build up their trust in you which is a vital element in the business world.

If you are interested in developing your brand identity by using our SendMail E-marketing system to help connect your business to potential customers, then we would be happy to arrange a demonstration of the system for you. Contact us today on 0116 279 5032(UK) / +44 870 766 8281(international) or email the team at hello@michaelassociates.co.uk and make your marketing efforts reach further with results!