Michael Associates Blog

Bring Down Microsoft Internet Explorer 6

As many web designers and developers our there are aware, Microsoft Internet Explorer 6 is now becoming a thorn to the future developments of the web.

Public sector insists on keeping IE6 instead of upgrading to IE8, as IE6 is seen to be more secure and stable; which is actually incorrect.

IE6 has probably more holes than you think as Microsoft no longer support this version.

This isn’t about being anti-Microsoft, it’s about making sure that we encourage people to move to modern browsers such as IE8, Firefox, Chrome, Safari or Opera.

Help spread the word and raise your business awareness.

To read more on this visit http://www.bringdownie6.com/

UK wide banner campaign design for contruction industry

Animated campaign banner design for third party eNewsletter, to tie in with marketing activities.

The banner was placed on the top and bottom of the eNewsletter to obtain instant viewing and exposure when the user scrolled down to the bottom of the email.

There are many beneficially aspects of e-marketing and having the right system, using our SendMail,  will enable you to stay on top of the competition whilst attracting more consumers.

The UK Internet quarterly report shows that the top two online activities based on the use of the internet is 74% find information about goods and services and 71% use email. Both figures demonstrate that the online market is relatively high.
The result of campaigns can be measured and tracked immediately such as when a user performs a targeted action. For example, clicking onto an advertisement.
This cannot be achieved through traditional advertising, therefore businesses can now have the advantage of appealing to consumers in a medium that can bring results quickly, and actions can be conducted faster. Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of a target audience.

Read the rest of this entry »

E-marketing Newsletter Application

E-marketing involves a way in which you can achieve your marketing objectives through technology. It is the strategic process of creating, distributing and promoting goods and services to a target market over the internet.

E-marketing has evolved over the years, as technology has continued to grow rapidly and the internet has brought many unique benefits to businesses. One of which includes lower costs for the distribution of information to a global audience.
With technology continuously on the move, why not benefit by adapting your strategies to successfully reach out to your target consumers by using e-marketing.  Statistics show that “79% of consumers have signed up to receive e-mails from at least one company” and according to Forrester Research; two out of three people surveyed said they read e-mails every day of the week. Emailing is one of the many features included in e-marketing, and you could be the business benefiting from latest technology.

We offer one of the worlds most powerful eMarketing applications called SendMail and you can read more here on this blog by clicking on the tags or jumping to our website at http://www.michaelassociates.co.uk/sendmail/emarketing-sendmail.html

NEW SendMail, eMarketing at your finger tips

Following recent customer requests over the past year, we have been busy working hard to improve and enhance our email newsletter application, SendMail, to give you better tools to help make email marketing much easier and quicker.

Here below is a list of additional new extras that we have added in.
Not only are these all new, the price for sending on your company behalf or for a full license installed on your server remains the same.

New SendMail features:

• An image manager which is separate from the WYSIWYG editor. The image manager makes it easy to manage all of your images in the one place. You can batch upload multiple images at once, edit, rename and delete, etc. The new slick upload interface can easily hand hundreds of images at once
• We have added an additional 32 new email templates, which match those found in our Shopping Cart program so you can now email your marketing promotions which will match the look and feel of your online store! Read the rest of this entry »