Michael Associates Blog

What is Bandwidth?

“Bandwidth” – A term used by web hosting companies, and Internet Service Providers, to describe how much data (information) can pass from the server your website is hosted on to people visiting your web site. This includes the files (images, documents, programming files) that make up your website as well as any data downloaded from databases or media files ie. video, audio etc….

If you have a small basic website, bandwidth this will not be an issue.

If you have a full database eCommerce driven website, or you have, or will be, running an e-marketing campaign, you will need a lot of bandwidth to cope with incoming visitors to your web site.

If your bandwidth is too small, your website will crash. Always check your website statistics to see the website activity and how much bandwidth is being used.

Bring Down Microsoft Internet Explorer 6

As many web designers and developers our there are aware, Microsoft Internet Explorer 6 is now becoming a thorn to the future developments of the web.

Public sector insists on keeping IE6 instead of upgrading to IE8, as IE6 is seen to be more secure and stable; which is actually incorrect.

IE6 has probably more holes than you think as Microsoft no longer support this version.

This isn’t about being anti-Microsoft, it’s about making sure that we encourage people to move to modern browsers such as IE8, Firefox, Chrome, Safari or Opera.

Help spread the word and raise your business awareness.

To read more on this visit http://www.bringdownie6.com/

Email marketing using sendmail. Delivering targeted strategic eMarketing campaigns.

Our new email Marketing website, SendMail www.sendemailmarketing.co.uk, is live after a couple of months of hard work. This dedicated resource website will keep you up to date with all the latest news and developments of our powerful online eMarketing system.

Here you will be able to:

• read the latest developments
• view indepth screen shots
• request online demonstration
• request further information
• and more…

This website replaces the old eMarketing section on our main website at www.michaelassociates.co.uk. Read the rest of this entry »

There are many beneficially aspects of e-marketing and having the right system, using our SendMail,  will enable you to stay on top of the competition whilst attracting more consumers.

The UK Internet quarterly report shows that the top two online activities based on the use of the internet is 74% find information about goods and services and 71% use email. Both figures demonstrate that the online market is relatively high.
The result of campaigns can be measured and tracked immediately such as when a user performs a targeted action. For example, clicking onto an advertisement.
This cannot be achieved through traditional advertising, therefore businesses can now have the advantage of appealing to consumers in a medium that can bring results quickly, and actions can be conducted faster. Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of a target audience.

Read the rest of this entry »

SendMail emarketing statistics

Here at Michael Associates, we offer SendMail, an all-in-one e-marketing tool allowing businesses to enhance your image and increase productivity. The system is extremely easy to use, and comes packed with a great range of newsletter features. Internet marketers also have the advantage of measuring statistics easily and inexpensively.

SendMail Features

• Unlimited Personalisation Options – You can create custom fields to capture additional details about people subscribing to your mailing lists.
• Comprehensive and Compete Campaign and Link tracking Reports – With the world being so competitive, it is important to keep track of your potential consumers. By using our advanced SendMail system, measuring results from your campaign is fast and easy. Reports reveal not only how many emails were successfully sent and delivered but also how many people clicked on their e-mail and opened it. Other forms of advertising such as direct mail and print can not compete in delivering this type of valuable marketing data. Furthermore, SendMail’s campaign reporting features are not matched by any other email system on the Market.
• Advanced Email Campaign Scheduling – After you create your email campaign, you can schedule it to be sent at any time in the future using a built in scheduling wizard. Having such autoresponders allows a business to work more efficiently without having to worry whether an important email was sent out at the right time.

Read the rest of this entry »

E-marketing Newsletter Application

E-marketing involves a way in which you can achieve your marketing objectives through technology. It is the strategic process of creating, distributing and promoting goods and services to a target market over the internet.

E-marketing has evolved over the years, as technology has continued to grow rapidly and the internet has brought many unique benefits to businesses. One of which includes lower costs for the distribution of information to a global audience.
With technology continuously on the move, why not benefit by adapting your strategies to successfully reach out to your target consumers by using e-marketing.  Statistics show that “79% of consumers have signed up to receive e-mails from at least one company” and according to Forrester Research; two out of three people surveyed said they read e-mails every day of the week. Emailing is one of the many features included in e-marketing, and you could be the business benefiting from latest technology.

We offer one of the worlds most powerful eMarketing applications called SendMail and you can read more here on this blog by clicking on the tags or jumping to our website at http://www.michaelassociates.co.uk/sendmail/emarketing-sendmail.html

NEW SendMail, eMarketing at your finger tips

Following recent customer requests over the past year, we have been busy working hard to improve and enhance our email newsletter application, SendMail, to give you better tools to help make email marketing much easier and quicker.

Here below is a list of additional new extras that we have added in.
Not only are these all new, the price for sending on your company behalf or for a full license installed on your server remains the same.

New SendMail features:

• An image manager which is separate from the WYSIWYG editor. The image manager makes it easy to manage all of your images in the one place. You can batch upload multiple images at once, edit, rename and delete, etc. The new slick upload interface can easily hand hundreds of images at once
• We have added an additional 32 new email templates, which match those found in our Shopping Cart program so you can now email your marketing promotions which will match the look and feel of your online store! Read the rest of this entry »