Brand Itentity External Measures

External Measures

External measures are defined by the public perception of your brand:

• Brand Awareness is the public level of awareness of your brand—who knows who you are and what you do. How recognisable are you.
  
  
• Brand Gap is the difference between your Brand Positioning and Differentiation and how your customers actually view you.

At Michael Associates we will work with you to establish each layer of your brand, and then bring each layer together to ensure you are providing your customers with a clear and consistent message that your company is able to deliver against.

 

---

Read more on the important Brand Layers:

1. Brand Identity Foundation » read the brand identity foundations		2. Brand Identity Basics » read the basics to brand identity
3. Competitor Brand Identity Comparisons » read about the competitor brand identity comparisons
4. Internal Brand Identity Measures » read brand identity internal measures		5. External Brand Identity Measures » read brand identity external measures