Brand Itentity Competitor Basics

The brand basics are the face of your business. Brand basics can help shape and direct your customers' perception of your business. Telling your customers how you want to be viewed is an important part your companies brand strategy.

Brand basics include:

• Brand Identity is the suite of visual elements that are used consistently in all your marketing, This can include your brand names, logo, visual vocabulary(your graphics, font styles, colours, and even the type of paper you choose), website, Marketing materials and your stationery set.
  
  
• Brand Content is the way you talk about your brand, including marketing copy, your tagline and your sales pitch.
  
  
• Brand Marketing is about getting your message out to your audience and includes advertising, public relations, trade shows and exhibitions and all other marketing programmes.
  
  
• Brand Offerings are the products or services that you offer to your customers, along with the quality, warranties, and value that you include with your products and services.
  
  
• Brand Experience is about the customer perception of your business. To create a positive customer experience, your company should have robust base of systems, procedures, and processes to ensure you deal with your customers in a professional manner and they can all expect the same level of service. This may include your t urnaround times for work, how quickly you return calls, the availability of your products or services, the standards you set for professional communications, and how you deal with customer complaints.
  
  

Michael Associates will work with you to create a brand identity that reflects the brand foundations and can assist in creating the copy and tag line for your brand content. We can create the materials for your marketing activities and can assist in creating the brand experience for your customers.

 

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Read more on the important Brand Layers:

1. Brand Identity Foundation » read the brand identity foundations		2. Brand Identity Basics » read the basics to brand identity
3. Competitor Brand Identity Comparisons » read about the competitor brand identity comparisons
4. Internal Brand Identity Measures » read brand identity internal measures		5. External Brand Identity Measures » read brand identity external measures