Brand Itentity Competitor Comparison

Competitor Comparison

These layers of your brand talk about your business in relation to your competition:

• Brand Positioning is about how your brand compares with your competition. Very few businesses are in the position of offering a completely unique product or service and Brand Positioning determines where your business sits within your market area.
  
  
• Brand Differentiation is a specific part of your Brand Positioning. This is commonly referred to as your USP or Unique Selling Point. What makes your business stand out from your competition?
  
  

Michael Associates will work with you conducting market research to determine your brand positioning and helping you identify and market your USP.

 

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Read more on the important Brand Layers:

1. Brand Identity Foundation » read the brand identity foundations		2. Brand Identity Basics » read the basics to brand identity
3. Competitor Brand Identity Comparisons » read about the competitor brand identity comparisons
4. Internal Brand Identity Measures » read brand identity internal measures		5. External Brand Identity Measures » read brand identity external measures