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Graphic Design

» Graphic Design Introduction

» Our Graphic Design Experience

» How we work Graphic Design

» Logo Design

» Brand Identity Design Service

» Brand Identity Management

» Brand Identity Foundation

» Brand Identity Basics

» Brand Identity Competitor Comparisons

» Brand Internal Measures

» Brand External Measures

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For more information and prices on our Graphic Design services ,contact us on 0845 838 6888 or email us.

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Brand Itentity Design

Brand Management

Creating a brand is one of the most important things that you'll do in the establishment of your business. But defining what "brand" means can be a difficult task, as there are a multitude of different approaches to branding a business and many elements of a brand. Put simply your brand is the collection of perceptions that your customer has about your business.

There is a lot more to a brand than simply brand design. Brands are made up of many components and each component is known as a Brand Layer.

Brand Management is the process of managing all the different layers of your brand and achieving or maintaining Brand Alignment, so all layers work together and your customers are receiving clearly the message you want them to hear.

At Michael Associates we can help manage your brand ensuring your brand layers are working in harmony, and creating a strong brand that will help your business to go from strength to strength.

Here are some of the most important Brand Layers:

1. Brand Identity Foundation

The brand foundation is the base from which all brand elements will be created. The brand foundation is made up of three elements...

» read the brand identity foundations


2. Brand Identity Basics

The brand basics are the face of your business. Brand basics can help shape and direct your customers' perception of your business...

» read the basics to brand identity

3. Competitor Brand Identity Comparisons

These layers of your brand talk about your business in relation to your competition; brand positioning and brand differentation...

» read about the competitor brand identity comparisons

4. Internal Brand Identity Measures

These components of your brand are mainly defined by the way your business acts and include brand environment, brand promise, brand values...

» read brand identity internal measures


5. External Brand Identity Measures

External measures are defined by the public perception of your brand; brand awareness and brand gap

» read brand identity external measures




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