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» Brand External Measures

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Brand Itentity Internal Measures

Internal Measures

These components of your brand are mainly defined by the way your business acts and include:

  • Brand Environment or the atmosphere within your company.

  • Brand Promise is the underlying guarantee or benefits that you offer as part of products or services. These may be promises regarding quality, level of service, your affordability, or the speed of your delivery. Whether you realise it or not every business presents a Brand Promise to their customers letting them know what kind experience or benefits they can expect when conducting business with them. Your Brand Promise is often presented to your customers by statements made in your marketing materials and communications with them, but you need to ensure your promises are kept by ensuring your internal processes work well, as customers don’t react well to broken promises.

  • Brand Values also make up an important internal measure.


Read more on the important Brand Layers:

1. Brand Identity Foundation

» read the brand identity foundations


2. Brand Identity Basics

» read the basics to brand identity

3. Competitor Brand Identity Comparisons

» read about the competitor brand identity comparisons

4. Internal Brand Identity Measures

» read brand identity internal measures


5. External Brand Identity Measures

» read brand identity external measures


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