Latest News: Are You Giving The Right First Impression?

Date: 22 July 2008

When you know you've got a big sales meeting with a customer do you think a little bit more about what clothes you're going to wear that day?

We all do, we want to give our customers the right first impression. We want our appearance to reflect our business and give prospects and customers confidence in our ability to serve their needs.

It's just as important to give the right first impression in all communication with customers, not just when it's a face to face meeting. Every communication we send out says something about our company, not just in the words we use but the way it looks, after all the reader will have made an impression of us before they have read a single word on the page.

That's where business branding comes in. Even the smallest company can benefit greatly from having a logo, and consistent set of company materials can help make their business memorable. The symbols, fonts and even colours you use throughout your company materials can be more powerful than using words alone, with studies having shown that 40% of people remember what they have seen better than what they have heard or read.

If you're a small or medium size business don't make the mistake of thinking branding is something to be left to the big boys in the industry; simply having a clear logo and a consistent set of business stationary can be enough to give your business a head start. It can help you stand out from your competitors; and standing out is more important than ever with talk of the credit crunch a now daily fact of life.

This month Michael Associates has packaged up its Graphic Design services to offer logo design and stationary design at a not to be missed price.

Our logo design is just £225 until the end of August which includes a range of initial designs followed by two sets of amends to create the finished design.

And we have created a business stationary package for only £180 which includes the design of a letterhead, compliment slip and business card. We will create 2 initial designs and then 2 amends to perfect the design for you.

Contact us today on 0845 838 6888 to discuss your graphic design requirements, or email us for your copy of our Graphic Design Information Guide to help you along the way.

» Please email me a copy of your Graphic Design Information Guide.