Michael Associates creates marketing material for Brooksby Melton College

Leicester, UK - 23 July 2009

When Brooksby Melton College decided to change their marketing focus they turned to Michael Associates. The agency worked with the in house marketing team to develop a new approach to their marketing.

To help enhance the colleges’ image and improve student recruitment, Michael Associates used their skills to produce an attractive 16 page unconventional summer prospectus. The magazine, highlights the college’s courses to make their services really stand out and prove attractive reading to both teenage students and parents.

With the use of contemporary graphic design, Michael Associates created the supplement to look unique in terms of its layout by moving away from the so called “typical” college feel to a combination of a times supplement and Glamour magazine.

Michael Associates also took care of the print management of 240,000 copies that will be distributed in Leicestershire and Nottinghamshire. The magazine will also be converted into an interactive page turning digital publication to improve the appearance of the college website.

Anita Ladva, Marketing Manager said “It has been great working with Michael Associates on this project. They were able to deliver on message, on time and on budget. Michael and his team have created the right look and feel to help us attract students for this coming year. We will be using them again for all other promotional material.”.

Michael Cheung, Creative Director said “I am immensely proud of this job and to be working with Brooksby Melton College. Working on the colleges’ unique courses, was a new challenge, as was coming in on budget. It was great to be producing wonderful material for the college, that not only will it be delivered as a newspaper supplement but it will be used throughout the year with other new marketing materials and digital solutions."

ENDS

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