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Budding new business makes awards shortlist

Leicester, UK - 28 August 2007

Michael Associates Limited is named as finalist in ‘Green Business of the Year’ at this years Startup Awards.

Buddhin’ new business Michael Associates Limited has been unveiled as one of four finalists at the Startups Awards 2007 in the ‘Green Business of the Year’ category, putting the company in with the chance to win the £5,000 top prize for the Natwest Startups Business of the Year.

The short listing judges were impressed by Michael Associates Limited’s concept and potential, placing the business among only a handful of lucky finalists selected from hundreds of entries.

Michael Associates Limited is a dynamic and environmental conscious new media agency. The company provide a one stop shop for new media needs by offering a wide range of products and services, aimed at all markets, from start-ups to blue chips companies. The main services include brand identity, website design, graphic design, print fulfilment, digital publishing, marketing and events.  

Michael Associates Limited has established a ‘green policy’ which is at the heart of all its activities. Michael Cheung, Creative Director of Michael Associates Limited said, ‘As a company we are committed to minimising our negative impacts and acting in a sustainable way, our green policy documents the actions we are taking. We believe that we can have a significant role to play in raising awareness of green alternatives and helping our clients to achieve their own corporate and social responsibility targets’.

Some of the actions Michael Associates has taken include; elimination of waste at source by using only electronic communications - unless customers request otherwise, keep internal print of documents to a minimum. Creative solutions to reuse paper, Recycling old hardware, A locally and ethically purchasing policy, eco-print facilities.

The company has also invested in a hybrid vehicle which is used to travel to all meetings with clients and is also used for all local print deliveries. To reduce travel within the company to the minimum amount possible employees work remotely for the majority of the time, and where travel is required employees have committed to using public transport wherever possible.

Michael Cheung, Creative Director of Michael Associates Limited comments: “We are thrilled to be a finalist in the ‘Green Business of the Year’ category and very much look forward to the event in October. Everyone within the company is committed to the environment and it means a great deal to all of us to be listed as a finalist for this award, and recognised by We hope we show that any company whatever their market can put the environment at the core of their business and achieve success.’

The Startups Awards, are endorsed by the Department of Trade and Industry (DTI) and are organised by Crimson Business’, in conjunction with Natwest. The awards comprises 16 categories, showcasing the best new businesses in the UK. The overall winner will walk away with a £5,000 cheque.

The winners will be announced at a prestigious awards ceremony and three-course luncheon to be held at the Royal Garden Hotel in Kensington on Wednesday 31 October.

For further information about Startups Awards 2007 visit or telephone 020 8334 1680

Editors Notes

Images are available from

Michael Associates Limited

Michael Associates Ltd is a creative new media agency founded in February 2005, by Creative Director Michael Cheung. Based in Leicestershire the company has expanded rapidly from offering web design services to include a wide range of new media products and services from brand identity and graphic design, to print fulfilment and digital publishing, in addition to marketing and events . The company has a substantial number of local clients and an increasing number of national and international customers.

Michael Associates Ltd aim is to help our customers communicate effectively in today’s market place. Their business philosophy can be summed up simply: your business, our expertise, your fortune.

Michael Associates Green Policy can be read at

For information on Michael Associates Limited please contact:

Press Department

Company Name: Michael Associates Ltd
Company Address: 1 Hazeldene Road, East Hamilton, Leicester, Leicestershire, LE5 1UA. UK
Tel: +44 (0)845 838 6888
Fax: +44 (0)116 279 5001


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