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Local company supports the business stars of the future

Leicester, UK - 19 August 2008

Is Michael Cheung, Creative Director of the successful marketing & design agency Michael Associates, looking for a career change, maybe as Lord Chief Justice? “No, not at all” laughs Michael when asked, but he is going to be doing a lot of judging during the first week of September, as a member of the judging panel for De Montfort University’s ‘Summer Project’ finals.

The ‘Summer Project Finals’ taking place on 2nd September on the university campus will see the university students who have taken part in this year vying for the coveted winners award which also comes with a generous monetary prize to help the students fund their final year at the University.

The ‘Summer Project’, now in its second successful year, seeks to place undergraduates who have completed two years of their degree with local SME’s to undertake project work. The ‘Summer Project’ team seeks to match students with specific skills and aptitude to projects submitted by local SME’s. Students are expected to submit a report on their project, prior to the finals, and deliver a presentation to judges on the day.

When asked why he had accepted the offer to sit on this year’s judging panel Michael replied, “I took on a ‘Summer Project’ student last year and have first-hand experience of the benefits the project can bring to both the companies and students involved. As well as working on clients’ design projects, Paramdeep, the student we employed managed to update our company literature, brochures and create new branding, all the work we could not find time to do ourselves as our clients’ needs always come first. The work undertaken also helped Paramdeep improve his design portfolio with a range of completed professional projects. Due to an increase in the number of our employees we simply did not have the space to take on another student this year, so when the ‘Summer Project’ team approached me to be part of the judging panel instead I was happy to accept their offer and stay involved in the scheme.”


Notes to Editors

Images are available from

Michael Associates is a leading marketing and communications agency, dedicated to serving the East Midland business community. They offer Design, Print, Web, PR & Marketing services to local, national and international companies. Their ethos is to encourage young people into the creative community and develop their passion for business and to become the entrepreneurs of the future.

Examples of the high quality projects completed by Paramdeep for Michael Associates can be viewed by visiting

To learn more about Michael Associates visit
To learn more about De Montfort University’s ‘Summer Project’ visit:

Contact Details
Press interviews can be arranged through Anita Ladva on 0845 838 6888 or

For further press information please contact:
Press Department
Company Name: Michael Associates Ltd
Company Address: 1 Hazeldene Road, East Hamilton, Leicester, Leicestershire, LE5 1UA. UK
Tel: +44 (0)845 838 6888
Fax: +44 (0)116 279 5001


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