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Michael Associates Ltd and the NSPCC help Nottingham’s shoppers get Christmas wrapped up.

Leicester, UK - 18 December 2007

Michael Associates Ltd and the NSPCC help Nottingham's shoppers get Christmas wrapped up. The team at Michael Associates Ltd gave up valuable Christmas shopping time to help the NSPCC raise funds for its FULL STOP campaign at the Broadmarsh Shopping Centre in Nottingham on Saturday 15th December.

Michael Associates Ltd were amongst other individuals and companies who have given up their time on Saturdays and Wednesday evenings, in the run up to Christmas, to provide shoppers with a free Christmas wrapping service.

As a new media agency, the team at Michael Associates Ltd are probably more used to designing and printing Christmas products than they are getting their hands dirty, but that did not stop them from getting into the Christmas spirit.

Michael Cheung, Creative Director of Michael Associates Ltd said, "It’s been a challenging afternoon, with shoppers bringing us a diverse range of weird and wonderful shaped presents to wrap. We have found the people of Nottingham to be incredibly generous in giving to the NSPCC, and it’s been a very successful and rewarding experience. We would be more than happy to help out again next year."

The key aim of the FULL STOP Campaign is to help people see that they can end cruelty to children and young people. The campaign works on influencing society’s attitudes towards children by means of public awareness and educational campaigns.
Over 85% of the NSPCC’s from charity fundraising donations, gifts and legacies from individuals, companies and trusts. This money is used to provide services such as Childline,, Young People’s Centre’s, Schools Counseling Services and the National Child Protection Hotline.

To learn more about the NSPCC FULL STOP Campaign visit their website at
To find out more about Michael Associates Ltd contact the team on 0845 8386888 or visit

Editors Notes

Images are available from

The FULL STOP Appeal was launched alongside the Campaign in 1999. It set out to raise £250 million over and above normal fundraising, to support the extraordinary amount of work that the NSPCC would need to do.

Supported by millions of people, it has enabled the FULL STOP Campaign to make incredible progress. The NSPCC is now able to support thousands more children and young people who have suffered abuse and neglect, and prevent problems arising for many others. Our public education campaigns, lobbying and partnerships have all helped to change the way society thinks and behaves towards children.

National Society for the Prevention of Cruelty to Children, Registered charity number 216401. NSPCC, charity registered in Scotland, charity number SC037717.

Michael Associates Ltd
Michael Associates Ltd in a new media agency specialising in website design and development, print, digital publishing, graphic design, branding, multimedia, events and marketing. To find out more about Michael Associates Ltd contact the team on 0845 8386888 or +44(0) 870 766 8281, email, or visit the website at and

For information on Michael Associates Limited please contact:

For further press information please contact:
Press Department
Company Name: Michael Associates Ltd
Company Address: 1 Hazeldene Road, East Hamilton, Leicester, Leicestershire, LE5 1UA. UK
Tel: +44 (0)845 838 6888
Fax: +44 (0)116 279 5001


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