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Leicester companies celebrate in style at the Trade Association Forum Annual Best Practice Awards

Leicester, UK - 31st July 2008

The Michael Associates team spent the evening of Thursday 24th July in the glamorous surroundings of the main ballroom at the Intercontinental London Park Lane Hotel, as guests of British Precast, at the Trade Association Forum Annual Best Practice Awards.

Nominated for both the Website of the Year and Annual Review of the Year awards, British Precast invited Michael Associates, as the new media agency that collaborated with them on both shortlisted entries, to join their team to celebrate evening.

The awards, presented by Radio 4 regular, Sandy Toksvig, were entertaining, with guests responding enthusiastically, although not always appreciatively in the case of the Associations representing Mortgage Lenders and Estate Agents, to award nominee and winners announcements.

British Precast were unsuccessful in their bid to clinch the award in either of their nominated categories. Marketing Manager, Anita Ladva said of the evening; “It’s a little disappointing not to have won this evening, however this is the first time we have been shortlisted and it has been fantastic to get this recognition from the Trade Association Forum Awards panel. It has made us all the more determined to return next year and to take an award home with us.”

Michael Cheung, Creative Director of Michael Associates said, “We have had a terrific evening and are honoured to be here as guests of British Precast; it’s been great to see them recognised as promoting best practice amongst trade associations. We would like to thank Martin Clarke, British Precast’s Chief Executive for inviting us and we wish them success for next year’s awards.”

British Precast’s shortlisted website can be seen at , where a copy of the Annual Review is also available for download.

For more information about Michael Associates visit

Martin Clarke, Anita Ladva (British Precast) and Michael Cheung (Michael Associates) with their Trade Association Forum Awards Finalist certificates. Martin Clarke holds a copy of ‘Moving the Industry Forward’, their latest publication designed by Michael Associates following the design of their shortlisted Annual Review.

Editors Notes

British Precast is the trade association for the UK’s precast concrete manufacturers which can trace its roots back to 1918. The main aims of the Federation are to promote precast concrete in the construction market, to disseminate information, through a range of industry representation and by shared knowledge, to add value to its member companies.
Members interests are continually developed through our team of dedicated professionals who have extensive connections with organisations in the UK and worldwide to represent members' interests. Website:

Michael Associates is a new media agency based in Leicester that has been established since 2005. With an initial history in website design the agency has rapidly expanded both client base and services in the past three years to offer a unique marketing mix, including graphic design, ecoprint, digital publishing and e-marketing alongside the web design and development service. Website:

The Trade Association Forum is a membership body formed in 1997 to encourage the development and sharing of best practice among UK trade associations. The awards have been running since 2003 with the number and quality of entries increasing each year.

Further images of the night are available from Annette Lee. Please email
For further press information please contact:

Press Department on
Company Name Michael Associates Ltd
Company Address: 1 Hazeldene Road, East Hamilton, Leicester, Leicestershire, LE5 1UA. UK
Tel: +44 (0)845 838 6888
Fax: +44 (0)116 279 5001


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