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2x awards

Michael Associates and British Precast work together to attain awards success

Leicester, UK - 26th June 2008

Leicester based new media agency, Michael Associates are dusting down their dinner jackets following and invitation by their clients, British Precast to join them as guests at the Trade Association Forum Awards taking place on the 24th July at the Intercontinental Hotel, Park Lane, London.

British Precast, the trade association for the precast concrete and masonry industry in the UK, also based in Leicester, has been shortlisted in not one, but two of this year’s awards categories, ‘Website of the Year award’ and the ‘Best Annual Report of the Year Award’. The Michael Associates team have been invited to join them at the event as the design team behind their short-listed entries.

Michael Associates were responsible for the design, development and build for the British Precast website at Michael Associates worked with British Precast to create an open website that provides their marketing team with full control of the site. Michael Associates regularly assist in the development of new content for the site in the form of podcast, flipbooks, galleries, videos and other interactive content to create an accessible, valuable and innovative site to fulfil the needs of the association’s members and target markets including architects, specifiers and engineers.

For the first time this year Michael Associates also took on the design and development of the British Precast Annual Review and Accounts Reports for the company after creating new branding for the association. The clear and open design of the Annual Review shows that the world of concrete is anything but grey, showcasing a wide range of both member and association projects throughout the year and is packed with information about each of the numerous product associations who make up British Precast.

Anita Ladva, Marketing Manager at British Precast said; “We are delighted to have made the shortlist in the two award categories and have invited the design team at Michael Associates to join us at the awards ceremony as their hard work and commitment has been an integral part of our making this year’s shortlist for the awards. The Michael Associates team are easy to work with as they understand our needs and way of working in addition to having a good knowledge of our industry. They are always on hand to offer us support, ideas and solutions.”

Michael Cheung, Creative Director of Michael Associates said; “British Precast is an excellent organisation to work with, they know what they want but are always open to suggestion. Its great to see them get the recognition they deserve, and I’m proud that the work we have done with them has helped them attain a place on this year’s awards shortlist, and will be rooting for them on the night.”

Editors Notes

British Precast is the trade association for the UK’s precast concrete manufacturers which can trace its roots back to 1918. The main aims of the Federation are to promote precast concrete in the construction market, to disseminate information, through a range of industry representation and by shared knowledge, to add value to its member companies.
Members interests are continually developed through our team of dedicated professionals who have extensive connections with organisations in the UK and worldwide to represent members' interests. Website:

Michael Associates is a new media agency based in Leicester that has been established since 2005. With an initial history in website design the agency has rapidly expanded both client base and services in the past three years to offer a unique marketing mix, including graphic design, ecoprint, digital publishing and e-marketing alongside the web design and development service.Website:

The Trade Association Forum is a membership body formed in 1997 to encourage the development and sharing of best practice among UK trade associations. The awards have been running since 2003 with the number and quality of entries increasing each year.

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Press Department on
Company Name Michael Associates Ltd
Company Address: 1 Hazeldene Road, East Hamilton, Leicester, Leicestershire, LE5 1UA. UK
Tel: +44 (0)845 838 6888
Fax: +44 (0)116 279 5001


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